I’m not sure. Send me the report for free and I’ll review it, but I stand on my original assessment. Who needs this?

The Online Video report analyzes and compares the online video delivery channels that are creating both uncertainty and a sense of opportunity among media professionals.

Some players are fearful that the widespread availability of video content on the Internet will threaten the TV and film industries. Others see the potential to increase revenues through a variety of business models, including ad-supported streaming, pay-to-own downloads, subscription services and online rentals as a boon.

eMarketer projects that by 2011, 86.6% of the US Internet population will consume online video, up from 62.8% in 2006.

In raw numbers, that means the number of viewers will rise from 114 million in 2006 to 183 million in 2011.

US Online Video Viewers As a Percent of Internet Users, 2006-2011

Key questions the “Online Video” report answers:

* What is the size and projected growth of the online video audience?
* What are the leading types of online video content?
* Which business models will prevail for video on the Internet?
* How will the widespread availability of video on the Web affect TV viewing?
* What are the top video content Internet sites?
* Which devices do consumers prefer for viewing video online?
* And many others…

eMarketer Reports—On-Target and Up-to-Date

The Online Video report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.