Adjustables is a new way to put ads in your videos. Very smart.

Adjustables are visual elements that float inside online videos, during the play out of the video content.

Check the demo on the site. Here’s an example, see the floating logo on the movie?

How does it work?

Step 1: The AdDesigner
The AdDesigner is the tool to create Adjustables with. Adjustables are elements like logo’s, banners, picture in picture elements and ticker texts. You can also ad interactivity to every element that is created in AdDesigner.

Step 2: AdStatistics
One of the most important elements of Internet advertising is accountability. AdStatistics reports accurately how many viewers watched the ads, for how long, how many viewers clicked on the Adjustables, and link demographic data to the statistics.

Step 3: AdServer
The AdServer is a dedicated piece of hardware that is located at an Adjustables’ co-location. The AdServer is responsible for sending out specific advertising elements to viewers that fit the previously compiled schedule.

What’s unclear to us is the pricing, so we sent out a note trying to find out more. We will advise.