Read Write Web reports… This is BIG news for video publishers.
According to early reports from the Associated Press and Variety, Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads.
The AP offers auto websites selecting [...]

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What do you think?
What is notably missing from this list, especially from Google, is contextual targeting. I wonder if this suggests that contextual targeting is not as important for online video ads as it is for text link ads.
Online, Google’s adsense has been the premier form of contextual targeting, and it is primarily about direct [...]

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Who did the video ads first? Who cares?
The fact is, it doesn’t matter who did it first. YouTube is the biggest shark in the pond, and they did it before everyone else.
When I wrote a post earlier today suggesting that YouTube was not the first to use a Flash overlay advertisement for online video, [...]

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Is Joe Marchese over at Mediapost Online Spin misunderstanding contextual video advertising? Or is my idea of it skewed? Joe says…
Contextual targeting for video content will inevitably lead to the exact same result as contextually targeting text-based content: a decent return for direct marketers and an overwhelming lack of participation by major brand advertisers. The [...]

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