


31 Aug
Posted by Jim Kukral as Online Video, Streaming Video, Streaming Videos, Television
We don’t need no stinking boxes. I mean, video player boxes.
Watching video online in small, fuzzy boxes is heading the way of rabbit ears.
Some highly anticipated Web sites are being modeled on making the experience of watching video online more like watching television. These sites rely on software that enlarges the interface so that it [...]
Online video watch noticed that Fred Thompson is announcing his presidential candidacy on video and wonders why?
Online video is like any other medium, its value is in the content it displays. The only thing that separates it from traditional media is its allowing creative people to do on their own what previously required a larger [...]
He’s absolutely right.
With very little notice, YouTube has become a significant force in business learning. People that would never read a 200 page book will happily watch a three minute video.
28 Aug
Posted by Jim Kukral as Online Video, Video Advertising, Video Business Models, YouTube
The good news for advertisers is that people are “ok” with ads in videos.
The good news for video-sharing platforms is that consumers are willing to accept advertising as a means to gain free, high-quality online video content. YouTube is inserting animated flash ads into select videos at a cost of $20 for every thousand impressions. [...]
28 Aug
Posted by Jim Kukral as Monetizing Video, Online Video
The startup game has some good analysis on a new Jupiter report about online video. A few highlights.
Jupiter Research released an online study on the subject, The Importance of Delivering a Great Online Video Experience. The survey, commissioned by Akamai (AKAM), showed that 46 percent watch online video monthly and 43 percent watch online video [...]
27 Aug
Posted by Jim Kukral as Contextual Video Advertising, Online Video, Video Advertising, Video Business Models
What do you think?
What is notably missing from this list, especially from Google, is contextual targeting. I wonder if this suggests that contextual targeting is not as important for online video ads as it is for text link ads.
Online, Google’s adsense has been the premier form of contextual targeting, and it is primarily about direct [...]
Standoutjobs.com blog asked the question, will video resumes ever take off? Personally, we think that in 5 years you’re going to be required to show yourself on video for most jobs if you want to get hired.
Video resumes certainly generate a fair amount of buzz. Lots of people are talking about them.
Meridith Levinson recently wrote [...]
23 Aug
Posted by Jim Kukral as Online Video, Video Business Models, Video Recruiting
Marketingsherpa tells all in this case study.
SUMMARY: We all know how hard it is to find the right staff. Since video is being used in so many marketing tactics these days, why not add it to your recruiting efforts, too?
A marketer wanting to attract better job candidates and reduce turnover tapped staff members to star [...]
23 Aug
Posted by Jim Kukral as Entertainment Videos, Online Video, Video Publicity
Even to Hollywood.
Two Massachusetts 20-somethings are using a $100 YouTube Inc. video as a launching pad into the potentially lucrative world of film directing.
Last November, Paul Cummings and Tony Fiandaca choreographed and starred in a homemade video featuring thumping techno music and a surreal, stop-motion battle royal. The short, titled “Tony vs. Paul,” was posted [...]
21 Aug
Posted by Jim Kukral as Monetizing Video, Online Video, Video Advertising, Video Business Models, YouTube
Search Engine Land has the scoop. I was wondering exactly how YouTube was going to do this, and frankly, I’m not blown away. This to me seems obtrusive to my viewing experience. I suppose I’ll have have to wait and see it live in action.
This is HUGE, HUGE news for video publishers.
People have been [...]

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