InSkin Media has launched a new tool for advertisers that want to make the most of online video, but will viewers like it?

Video advertising normally takes the form of pre-roll ads which are played before the start of the video, or in-stream ads such as the overlays which Google has opted to use on YouTube.
Pre-rolls [...]

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Read Write Web reports… This is BIG news for video publishers.
According to early reports from the Associated Press and Variety, Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads.
The AP offers auto websites selecting [...]

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Information week reports that…
Online sales of Blendtec blenders have increased five-fold over the company’s old record revenue prior to the videos.

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Beet.tv reports that Revver has paid out a cool 1 million to it’s video content producers last year. Nice! YouTube can’t be far behind.
Revver, one of the first sites to share revenue with with content creators has paid out $1 million over the past 12 months, the Los Angeles-based company said today.
The also linked to [...]

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The good news for advertisers is that people are “ok” with ads in videos.

The good news for video-sharing platforms is that consumers are willing to accept advertising as a means to gain free, high-quality online video content. YouTube is inserting animated flash ads into select videos at a cost of $20 for every thousand impressions. [...]

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What do you think?
What is notably missing from this list, especially from Google, is contextual targeting. I wonder if this suggests that contextual targeting is not as important for online video ads as it is for text link ads.
Online, Google’s adsense has been the premier form of contextual targeting, and it is primarily about direct [...]

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Who did the video ads first? Who cares?
The fact is, it doesn’t matter who did it first. YouTube is the biggest shark in the pond, and they did it before everyone else.
When I wrote a post earlier today suggesting that YouTube was not the first to use a Flash overlay advertisement for online video, [...]

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Shawn Collins of AffiliateTip catches the YouTube layered ads in action on video.

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Search Engine Land has the scoop. I was wondering exactly how YouTube was going to do this, and frankly, I’m not blown away. This to me seems obtrusive to my viewing experience. I suppose I’ll have have to wait and see it live in action.
This is HUGE, HUGE news for video publishers.
People have been [...]

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It’s happening already. The question is, will it work?

Classified ads in newspapers have been passe for years, thanks to the Internet. Now static classifieds could be on their way out on the Web.
The next big thing? Video classifieds — consumer-produced commercials that range from embarrassingly low-budget to masterful, with humiliating, somewhat amusing and compelling in [...]

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