InSkin Media has launched a new tool for advertisers that want to make the most of online video, but will viewers like it?

Video advertising normally takes the form of pre-roll ads which are played before the start of the video, or in-stream ads such as the overlays which Google has opted to use on YouTube.
Pre-rolls [...]

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Read Write Web reports… This is BIG news for video publishers.
According to early reports from the Associated Press and Variety, Google is set to make a major announcement tomorrow concerning YouTube integration with AdSense. Selected YouTube videos will be available to AdSense publishers and will appear wrapped in banner ads.
The AP offers auto websites selecting [...]

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Brandweek reports that TVGuide is taking on YouTube.

NEW YORK — TV Guide is trying to muscle in on YouTube’s considerable turf.
The publication famous for its television-centric editorial and show listings launches at TVGuide.com today its Online Video Guide, a search service that will attempt to filter out the junk and leave users with the best [...]

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Techcrunch reports that Magnify.net has launched new features.
Video discovery and broadcast service Magnify.net has launched a new platform for the aggregation of web video.
The new platform offers “a complete customization toolkit” that aims to make it easier for users to create branded online broadcast channels, discover and integrate Web video, and analyze visitor statistics and [...]

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Information week reports that…
Online sales of Blendtec blenders have increased five-fold over the company’s old record revenue prior to the videos.

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The NYTimes reports…
NBC Universal said yesterday that it would soon permit consumers to download many of NBC’s most popular programs free to personal computers and other devices for one week immediately after their broadcasts.
The service, which is set to start in November after a test period in October, comes less than three weeks after NBC [...]

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Beet.tv reports that Revver has paid out a cool 1 million to it’s video content producers last year. Nice! YouTube can’t be far behind.
Revver, one of the first sites to share revenue with with content creators has paid out $1 million over the past 12 months, the Los Angeles-based company said today.
The also linked to [...]

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Mashable has the story. This is a really smart idea.
Following a decision by eBay to permit video listings on its UK site, Vzaar has officially launched its service that allows users to upload and insert videos into their eBay listings.
Vzaar is completely focused around eBay, even requiring users to login to the site using their [...]

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Sam at Costpernews thinks so.
One of the major differences between ExpoTV and PayPerPost is the barrier to entry explained here. Simply put, it’s harder to put together a quality video that is going to get viewers than it is to write a post with no performance metric required (as in PayPerPost). The addition of the [...]

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The good news for advertisers is that people are “ok” with ads in videos.

The good news for video-sharing platforms is that consumers are willing to accept advertising as a means to gain free, high-quality online video content. YouTube is inserting animated flash ads into select videos at a cost of $20 for every thousand impressions. [...]

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