What do you think?
What is notably missing from this list, especially from Google, is contextual targeting. I wonder if this suggests that contextual targeting is not as important for online video ads as it is for text link ads.
Online, Google’s adsense has been the premier form of contextual targeting, and it is primarily about direct [...]

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Marketingsherpa tells all in this case study.
SUMMARY: We all know how hard it is to find the right staff. Since video is being used in so many marketing tactics these days, why not add it to your recruiting efforts, too?
A marketer wanting to attract better job candidates and reduce turnover tapped staff members to star [...]

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Search Engine Land has the scoop. I was wondering exactly how YouTube was going to do this, and frankly, I’m not blown away. This to me seems obtrusive to my viewing experience. I suppose I’ll have have to wait and see it live in action.
This is HUGE, HUGE news for video publishers.
People have been [...]

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Read/Write Web says that Adobe is launching a new flash.

First, this from Adobe.
“Adobe is committed to providing a seamless creation-to-playback solution that allows creatives and developers to produce video and rich-media once, and then deploy that content across the widest array of distribution and playback environments,” said John Loiacono, senior vice president of Creative Solutions [...]

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A Google exec says… Story in WSJ. Subscribers only, dumb.
A Google director of product management, Gokul Rajaram, expects that 2008 will see a transformation in Web video advertising, as the result of experimentation with new formats that is currently under way. Major Web video sites are looking away from preroll ads and replacing them with [...]

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I tend to agree. Story at Adage.com.
funshipisland.com…The new site is a virtual tour of a Carnival cruise, where visitors can try out everything from the ship’s piano bar, sundeck and karaoke lounge to onshore activities such as 4×4 cruising. The idea is to pique interest by showing what to expect, since fewer than 18% [...]

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Variety is reporting that NBC Universal is launching a YouTube competitor called Didja.

NBC Universal is expanding its battle against YouTube and other viral video sites, using the weight of its top-rated USA cable network to launch an all-advertising website called Didja.com.
Set to launch early next year, site will offer a vast archive of current and [...]

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It’s happening already. The question is, will it work?

Classified ads in newspapers have been passe for years, thanks to the Internet. Now static classifieds could be on their way out on the Web.
The next big thing? Video classifieds — consumer-produced commercials that range from embarrassingly low-budget to masterful, with humiliating, somewhat amusing and compelling in [...]

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At least that’s what they’re calling over at Read/Write Web.
A report yesterday from Bloomberg says that Yahoo! is planning to revamp its online video offering by year’s end in an effort to compete with YouTube and MySpace TV. According to comScore, Yahoo! is actually third in the US in terms of total video streams, though [...]

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Adjustables is a new way to put ads in your videos. Very smart.

Adjustables are visual elements that float inside online videos, during the play out of the video content.
Check the demo on the site. Here’s an example, see the floating logo on the movie?

How does it work?
Step 1: The AdDesigner
The AdDesigner is the tool to [...]

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