Comments on: Contextual Advertising For Online Video? http://www.howtodovideo.com/contextual-advertising-for-online-video/ Talking about online videos. Tools, trends, tips and more! Wed, 20 Aug 2008 19:43:11 +0000 http://wordpress.org/?v=2.5.1 By: Jackie Ford @ Cpxclick http://www.howtodovideo.com/contextual-advertising-for-online-video/#comment-37 Jackie Ford @ Cpxclick Mon, 03 Sep 2007 00:14:11 +0000 http://www.howtodovideo.com/contextual-advertising-for-online-video/#comment-37 Contextual ads operate much like traditional pay-per-click search engine ads. You bid for placement and pay a fee each time someone clicks on your ad, but instead of your ads appearing in search engine results, they appear on web pages on other sites. I like to compare contextual ads to ads you might find in a magazine. Pick up any special niche magazine and you'll see ads for products or services related to the subject matter of the magazine as well as ads on subjects that might be of interest to readers in the magazine's subscriber demographics. Want a good reason to try contextual advertising? Think volume and exposure. Consider all the sites you visit each day on the Web. Most of these are candidates for contextual advertising. Cpxclick.com claims to have partnerships with over 500 search engine sites in the system already. For a company wanting widespread exposure on the web, I can't think of another medium that has the potential reach of contextual advertising. Contextual ads operate much like traditional pay-per-click search engine ads. You bid for placement and pay a fee each time someone clicks on your ad, but instead of your ads appearing in search engine results, they appear on web pages on other sites.

I like to compare contextual ads to ads you might find in a magazine. Pick up any special niche magazine and you’ll see ads for products or services related to the subject matter of the magazine as well as ads on subjects that might be of interest to readers in the magazine’s subscriber demographics.

Want a good reason to try contextual advertising? Think volume and exposure. Consider all the sites you visit each day on the Web. Most of these are candidates for contextual advertising. Cpxclick.com claims to have partnerships with over 500 search engine sites in the system already. For a company wanting widespread exposure on the web, I can’t think of another medium that has the potential reach of contextual advertising.

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