The good news for advertisers is that people are “ok” with ads in videos.

The good news for video-sharing platforms is that consumers are willing to accept advertising as a means to gain free, high-quality online video content. YouTube is inserting animated flash ads into select videos at a cost of $20 for every thousand impressions. Last year Metacafe rolled out a cash-reward program where users receive $5 for every 1,000 impressions after the initial 20,000 views. In the first two months, Metacafe paid $10,000 to five individual users, and one producer received nearly $26,000 for a single video.