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Google Says Video Advertising Experiments Underway

20 Aug

Posted by Jim Kukral as Monetizing Video, Online Video, Video Business Models, Video Businesses, Video Optimization

A Google exec says… Story in WSJ. Subscribers only, dumb.

A Google director of product management, Gokul Rajaram, expects that 2008 will see a transformation in Web video advertising, as the result of experimentation with new formats that is currently under way. Major Web video sites are looking away from preroll ads and replacing them with branded video-player backgrounds or “skins,” as well as clickable graphical overlays that appear adjacent to a video as it plays.

I don’t know about you, but when Google says stuff like this, I stand up and pay attention.

One Response

achartwell

August 21st, 2007 at 5:25 pm
1

Google/YouTube is way behind in the online video advertising vertical. As long ago as March of this year some of the leading companies on the web, NBCU and Microsoft, were quoted in the WSJ stating they thought ScanScout’s technology offering was “pretty interesting stuff.” I was very impressed with Steve Lee at ScanScout—in his article in Media Post’s Online Media Daily from May 31,“Why Video Needs Machine Learning” he talks about the importance of filtering, tagging and matching appropriate content. With at least seven serious online video advertising companies in the game two plus years, Google has a lot of catching up to do.

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