http://www.howtodovideo.com/google-says-video-advertising-experiments-underway/ Talking about online videos. Tools, trends, tips and more! Sat, 30 Aug 2008 16:48:56 +0000 http://wordpress.org/?v=2.5.1 http://www.howtodovideo.com/google-says-video-advertising-experiments-underway/#comment-29 achartwell Tue, 21 Aug 2007 22:25:16 +0000 http://www.howtodovideo.com/google-says-video-advertising-experiments-underway/#comment-29 Google/YouTube is way behind in the online video advertising vertical. As long ago as March of this year some of the leading companies on the web, NBCU and Microsoft, were quoted in the WSJ stating they thought ScanScout’s technology offering was “pretty interesting stuff.” I was very impressed with Steve Lee at ScanScout—in his article in Media Post’s Online Media Daily from May 31,“Why Video Needs Machine Learning” he talks about the importance of filtering, tagging and matching appropriate content. With at least seven serious online video advertising companies in the game two plus years, Google has a lot of catching up to do. Google/YouTube is way behind in the online video advertising vertical. As long ago as March of this year some of the leading companies on the web, NBCU and Microsoft, were quoted in the WSJ stating they thought ScanScout’s technology offering was “pretty interesting stuff.” I was very impressed with Steve Lee at ScanScout—in his article in Media Post’s Online Media Daily from May 31,“Why Video Needs Machine Learning” he talks about the importance of filtering, tagging and matching appropriate content. With at least seven serious online video advertising companies in the game two plus years, Google has a lot of catching up to do.

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