Search Marketing Standard has a great read called video marketing on YouTube.

Now, there is a WHOLE LOT MORE to this, but this is a great starting point. I’ve had a ton of success with this video, which is a simple “here’s what I can do and how I can help you” video. I shot this with my home dv camera and lights from Home Depot.

Here is a short overview on effective video marketing on YouTube.

The very first thing I do with a social media account (for me or for a client) on YouTube is to customize the account. To do this, simply go to My Account >> Channel Design. Here you can customize colors, choose fonts, add background images, etc. Under the “My Account” area you will be able to modify other important features, such as adding a link on your page via Channel URL or modifying your subscriptions. This is an important step for any social network because it gives you the sense of ownership to the community. Plus, it looks cool. :)

Take advantage of popular channels. The most important aspect in any type of marketing is maximum impressions and exposure. Given this, one goal is to add as many friends to your account as you possibly can as a result of posting videos.

One way to accomplish this is to stick with popular channels with a lot of subscribers. These type of subscribers tend to be people who are active on YouTube. By befriending them, you will start to build up a list of friends that goes beyond your initial niche.

The end results should look something like this:

youtubefriends

As you can see, the friends that I have sent requests to have accepted and I am now ready to submit a video. Think about the following four things when you start making plans to submit a video.

1. What category you plan to submit your video to.
2. When (the time of day, day of the week, etc.) you are submitting the video.
3. How you plan to capture traffic.
4. Is the video cut or watermarked?