I don’t get this. So it will allow bloggers to grab video clips from major tv news stations? Why not just enable embedded viewing from your own online channel? Why do we need a channel to distribute it for them?

NEW YORK, NY–(MARKET WIRE)–Aug 8, 2007 — The NewsMarket — the world’s leading online platform for raw video news content — today launches a new service enabling bloggers to source and embed video from some of the world’s leading companies for use in their posts.

VideoCafé (accessed at www.thenewsmarket.com/vc) brings video content from major companies and international organizations to bloggers for use on their blog. In essence, bloggers will now have a similar opportunity as other media to acquire free video from the world’s major organizations. Initial footage available for embedding into blogs comes from Google, Yahoo!, Intel, Nintendo, AOL, Dell, Dow Chemical and others.

“VideoCafé meets the rising demand for video from bloggers looking to increase their relevance and influence by providing multimedia content to their posts,” says Shoba Purushothaman, CEO & Co-founder of The NewsMarket. “As our video archive has grown, we’ve seen a sharp increase in requests from bloggers for access to the content. We now have new capabilities in our technical infrastructure designed to support the needs of bloggers who are keen to be able link to and embed video within their posts.”

More at Techmeme and Beet.tv.