Online video watch noticed that Fred Thompson is announcing his presidential candidacy on video and wonders why?

Online video is like any other medium, its value is in the content it displays. The only thing that separates it from traditional media is its allowing creative people to do on their own what previously required a larger budget.

The incentive for politicians appears to be that when they create video online, it gets more press than a campaign ad would on TV. Many of these videos are unique to the medium. If this is what Americans want to see, why not use the same style on TV?

Why do this? Because in politics, it’s not about the message, it’s how you deliver it. At least for the press that covers it these days anyway.