Reuters has the story.

NEW YORK, July 30 (Reuters Life!) - Wanted: Rap music impresario Sean “Diddy” Combs seeks assistant with attitude, confidence, ability to count — and a good video resume.

Eschewing written resumes Combs has turned to video sharing Web site YouTube to recruit his next personal assistant, saying only people with a burning passion to get into the rap world need apply — and he’s received over 10,000 inquiries.

Combs began his search for a new assistant on July 11 when he posted a video on YouTube of himself, filmed in his New York office, asking potential applicants to post videos explaining why they should be chosen as his assistant.

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Online production company RecruiTV, which produces videos for companies to attract candidates, said Combs had brought attention to the video resume process, but he was not the first to request or offer video resumes or interviews.

RecruiTV Chief Executive Peter Altieri said usage of video had been growing over the last couple years and “increased tremendously” in the last 12 months.

But Altieri said the prevailing trend is video as a complement to the traditional resume, rather than a replacement, and he advised applicants to include short videos of about one-minute in length just to introduce themselves.

“Companies are not looking to watch people bake a cake on film. Instead they’re looking to watch popcorn pop,” he told Reuters.