The NY Times has a piece, Nothing to Watch on TV? Streaming Video Appeals to Niche Audiences.

Seeing these words blinking at the bottom of the postage-stamp-size screen during a download of jerky video defines the annoying experience of entertainment on a computer monitor.

However, the potential of new streaming video services — fast, full screen and in sharp resolution — is unleashing a torrent of movies and television shows, much of it aimed at narrowly defined audiences that can’t find niche programming even on cable systems with 500 or more channels.

The growing use and popularity of streaming among consumers are closely tied to the increasing popularity of broadband Internet connections in homes. The Pew Internet & American Life Project estimated that 47 percent of American households have broadband connections that make streaming possible because it transmits data faster.