Brandweek reports that TVGuide is taking on YouTube.

NEW YORK — TV Guide is trying to muscle in on YouTube’s considerable turf.

The publication famous for its television-centric editorial and show listings launches at TVGuide.com today its Online Video Guide, a search service that will attempt to filter out the junk and leave users with the best of Internet video that is related to television.

Searching for video content of 24 or The Office, for example, at Google, Yahoo or any other search engine leads to a painful array of too many choices, said Paul Greenberg, GM of TV Guide Online. At TVGuide.com, though, a search of 24 at the new search device will first point users to free episodes available at Fox.com, then to all the other professionally produced content related to the show.

The company’s Online Video Guide also will determine which of the amateur videos is popular enough to warrant a link. For example, a search for “Britney” will bring up music videos, her recent appearance at the MTV Video Music Awards and the YouTube “Leave Britney Alone” video that is so popular and disturbing.

“We’re filling a niche that Google and YouTube are not because they’re not strictly TV-focused,” said Greenberg, who said that as many as 70% of YouTube users are there seeking professional content and not the user-generated video that made YouTube famous.